How to Market Your Business the Entrepreneurial Way
As a seasoned entrepreneur, you are probably familiar with the range of marketing tools available to market your business successfully. However, you might not have had the practice to implement these strategies yourself. Nevertheless, it is important to persevere; here’s how, presented below by The Daydream Academy.
Use your network to your advantage
If you’ve managed to build up valuable relationships over time, then this is the time to leverage your contacts to help spread the word about your business even further.
Don’t be afraid to ask your current clientele for referrals
People tend to trust other people’s opinions more than they would a business tooting its own horn. So if you have happy satisfied customers, then take a minute to request referrals from them to use in your portfolio or on your website.
A website is mandatory
If you want to increase your reach exponentially, then the way you can do this is to have a website so you can connect with audiences globally. However, even websites are evolving rapidly along with technology, so you have to be knowledgeable about best SEO practices to have your website rank on the first page of search engines. If you are slightly out of touch with the latest in Search Engine Optimization there are plenty of free courses available on YOAST, for example, to help you understand this concept better.
Zeroing in on your target audience
Speaking of audiences, you’ll also have to know the ins and outs of who your target audience is so that you can get the best results out of your marketing plan. This process starts with creating a persona that you can identify with. Then you can start building your marketing strategy around specifics regarding their demographics and purchasing preferences. Once you’ve got these details in place, you can then start tweaking your marketing message so that it becomes something your audience can identify with on a personal level, making it more likely for them to reach out to you with what they are looking for.
Use technology to help promote your business even more
The brilliant thing about technology is that it is free to use if you know where to look. For example, free project management tools such as Asana and Trello help your team stay in contact with each other and on top of their to-dos. Also, if you have a large team and a lot of paperwork to manage, you can reduce the pile-up of documents if you know how to use a PDF merging tool. If not, you can learn how to merge PDF files so that you can combine all your own PDF documents into one folder and rearrange them from there. Social media is also free to use and can help boost your business’s presence online by putting your company front and center in the places where it matters most. Furthermore, social media is easy to get a grasp of if you’re already familiar with it.
These are just some of the tools that you can use to help promote your business that don’t require that much effort. As long as you are creative and organized, you can take your business far from a marketing perspective.
If you’re setting up your Squarespace business and need help with designing a new website or creating your branding, let The Daydream Academy assist you. For more information and pricing info, contact us today.
Article by Patrick Young. Image via Pexels.
